Wafer Borovec 55g

In Bulgaria, buying a Borovets wafer at the kiosk on the way to school or on the way home is not a decision — it is a reflex. One bar, 55g, wrapped and ready. The cocoa-glazed Borovets single bar is how most Bulgarians first met the brand, and it is exactly what this product is: the individual-serve version of Bulgaria’s most recognised wafer name, imported directly for the Bulgarian community in the USA.

About the Borovec 55g Wafer Bar

The Borovets brand belongs to Day & Night (Den i Nosht), a Bulgarian confectionery manufacturer based in Varna. The 55g bar is the full-size single-serve format in the Borovets range — larger than the smaller 30g individual pieces found in the multi-pack boxes (SKU: BOR21), and sold as one bar to one person. The structure is layered crispy wafer with cocoa cream between the layers, coated on the outside in a cocoa glaze. The result is the classic Borovets sequence: a thin chocolate snap, then the crunch of baked wafer, then the smooth cream filling in the centre.

At 72 bars per case, this format is designed for counter display in shops, cafes, and delis — exactly the setting where Borovets has always been sold in Bulgaria. Each bar is individually wrapped, shelf-stable, and ready to be picked up on impulse. For individual buyers at Malincho, you can purchase a single bar or take advantage of the case discount at 72 units.

How to Enjoy It

Unwrap and eat — no pairing required, no plate needed. The Borovets single bar is the Bulgarian answer to the impulse chocolate bar: something you reach for without planning and finish before you have thought about it. That said, it pairs well with a strong espresso or Turkish coffee for the mid-morning break, or alongside a glass of cold milk for younger snackers. For cafes and delis stocking this for walk-in customers, keep bars in a counter basket or display box where they are visible at the register.

What Makes It Special

The 55g Borovets bar occupies a specific category in Bulgarian snacking: it is the thing you buy for yourself, right now, to eat immediately. The multi-pack box (BOR21) is for the household. This bar is for the person who wants one, not twenty-one. At 72 bars per case, it also functions as the correct unit for any small shop or cafe that wants to offer authentic Bulgarian impulse snacks at the counter — the format is familiar to Bulgarian customers and immediately communicates that the establishment knows its audience.

Quick Facts

✓  Product type: Single-serve wafer bar with cocoa cream filling, cocoa glazed
✓  Brand: Borovets (Боровец) by Day & Night
✓  Origin: Bulgaria (imported)
✓  Net weight: 55g (single bar)
✓  Format: Individually wrapped, single-serve
✓  UPC: 3800102702010
✓  SKU: BOR
✓  Case pack: 72 bars per case (counter display format)
✓  Also available: Borovets Plain 21pcs 630g (SKU: BOR21) · Borovets Vanilla 24pcs 550g (SKU: BOR24van)
✓  Storage: Store in a cool, dry place away from direct sunlight

Bulgarian Serving Tip

The authentic Bulgarian context for this bar is the kiosk or the school canteen — one bar, chosen from a basket, eaten on the way somewhere. For a home setting, keep a few bars in the kitchen for the moment someone wants something sweet without committing to a larger portion. For cafes and delis, display the bars at the counter in a wicker basket or a small box — Bulgarian customers will recognise the brand immediately, and non-Bulgarian customers will try one on curiosity. A 72-bar case goes further than it sounds when it is the right product in the right place.

Pairs well with: Ground Bulgarian coffee (Coffee department). For the full Borovets household experience: Plain Wafers Borovec 21pcs (SKU: BOR21).

Frequently Asked Questions

How is this different from the Plain Wafers Borovec 21pcs (BOR21)?

Three differences: size, coating, and format. The BOR21 is a box of 21 smaller uncoated (“plain”) wafer bars at approximately 30g each, with peanut cream filling — designed as a household sharing format. This bar (BOR, 55g) is a single larger bar with a cocoa glaze coating on the outside — the classic coated individual-serve format. Same brand, same manufacturer, different occasion: BOR21 is for the tin at home; BOR is for the counter and the impulse buy.

Is this suitable for a retail display or cafe counter?

Yes — the 72-bar case is exactly the format designed for counter display. In Bulgaria, Borovets single bars are sold this way in every kiosk, convenience store, and school canteen. At 72 units per case with a volume discount at that quantity, this is well-suited for any small food business — Bulgarian or otherwise — that wants to offer an affordable, recognisable Eastern European impulse snack at the point of sale.

Who makes Borovets wafers?

Borovets wafers are made by Day & Night (Ден и Нощ / Den i Nosht), a Bulgarian confectionery manufacturer based in Varna. The company produces the full range of Borovets products — individual bars in multiple sizes and flavors, multi-pack boxes, and both coated and uncoated formats — and distributes across Bulgaria and internationally.

Does this contain allergens?

Yes. The Borovets wafer bar contains wheat (gluten) and milk (in the coating and cream filling). It may also contain soy (lecithin emulsifier) and traces of nuts depending on the specific variant. Always check the current physical packaging for the complete and up-to-date allergen declaration before consuming or serving to anyone with dietary restrictions.

Is this product imported from Bulgaria?

Yes. The Borovets 55g wafer bar is manufactured by Day & Night in Bulgaria and imported directly to the USA by Malincho. Country of Manufacture: Bulgaria.