Butter Cookies 140g

Plain, golden, and quietly rich with real butter — the Sweet Plus Butter Cookies are the Bulgarian Масленка in its purest form: no coating, no filling, no embellishment. Just a well-made biscuit that has been earning its place on Bulgarian coffee tables for generations. Imported from Bulgaria by Malincho.

About These Biscuits

Масленки (Maslenki) — literally “butter biscuits” in Bulgarian — are one of the most enduring categories in Bulgarian confectionery. Where most biscuits in the Bulgarian tradition rely on a chocolate coating, a jam filling, or a cream layer to carry their identity, the масленка is defined entirely by the quality of the dough itself: wheat flour, real butter, and a careful hand with the balance between richness and lightness. The result is a biscuit with a warm, golden-baked character and a slightly yielding crumb that softens pleasantly when brought near anything hot.

Sweet Plus by ZIV Ltd. has been producing масленки as part of their core traditional range since the company’s earliest days in Balchik. Alongside детска закуска, меденки (honey cakes), and their coated biscuit lines, масленки represent the unadorned heart of the Bulgarian biscuit tradition — a product whose quality speaks entirely through the dough, not through what is put on top of it.

How to Enjoy It

Масленки are the biscuit Bulgarians reach for without thinking — a few alongside morning coffee, an afternoon tea, or a glass of cold milk at any hour. Their plain, butter-rich character makes them one of the most versatile biscuits in the Bulgarian kitchen: excellent eaten as-is, very good dunked in a warm drink, and traditionally used as the biscuit layer in Bulgarian icebox cakes (бисквитена торта), where layers of maslenki are soaked in coffee and layered with cream. They are also a natural blank canvas for spreads — fruit jam, honey, or a slice of Bulgarian white cheese transform them into a complete, satisfying small meal.

What Makes It Special

In a catalog full of coated and filled biscuits, the масленка stands apart by doing less, better. Sweet Plus produces these to the same ISO 22000, ISO 9001, BRC, and IFS certified standard as their entire range, using real butter in a recipe that balances warmth, delicate sweetness, and that characteristic slight softness that distinguishes a true масленка from a dry, crumbly shortbread. Imported directly from Bulgaria and available at Malincho for the US market.

Quick Facts

✓  Type: Plain butter biscuits (Масленки / Maslenki) — uncoated, unfilled
✓  Bulgarian name: Масленки (Maslenki)
✓  Key ingredient: Real butter
✓  Texture: Golden-baked, slightly yielding crumb; softens when dunked
✓  Brand: Sweet Plus (ZIV Ltd.)
✓  Origin: Bulgaria (imported)
✓  Net weight: 140g
✓  UPC: 3800065711258
✓  Allergens: Contains wheat (gluten), milk, eggs. May contain other allergens — check packaging.
✓  Manufacturer certifications: ISO 22000, ISO 9001, BRC, IFS
✓  Bulk discount: 5% off at 24 units
✓  SKU: BIS35

Bulgarian Serving Tip

In Bulgaria, масленки are a fixture of the kitchen table at almost any hour — the biscuit you offer a guest without ceremony, the one you reach for yourself when the coffee is poured. For a simple but distinctly Bulgarian sweet plate, set out a small pile of масленки alongside a spoonful of fruit jam (кайсиево сладко — apricot preserves — is the classic pairing), a piece of Turkish delight, and a glass of Bulgarian tea. The plain, buttery biscuit acts as a neutral foil that lets every other flavour on the plate shine without competing.

Pairs perfectly with: Turkish Delight (SKU: SLok1), Kids Breakfast Cookies Sweet Plus 135g (SKU: BIS091).

Frequently Asked Questions

What are Масленки (Maslenki)?
Масленки are the Bulgarian name for butter biscuits — plain, uncoated biscuits made primarily from wheat flour, real butter, and sugar. They are one of the foundational biscuit types in Bulgarian confectionery, traditionally eaten with coffee or tea, used in icebox cakes, or served alongside jam and honey. Sweet Plus has been producing масленки as part of their core traditional range since the founding of ZIV Ltd. in Balchik, Bulgaria.

Are these biscuits coated or filled?
No — these are plain, uncoated, unfilled butter biscuits. There is no chocolate glaze, no jam filling, and no cream layer. The eating experience is entirely defined by the dough itself: a warm, golden-baked biscuit with a real butter character and a slightly yielding crumb. Customers looking for a coated biscuit from Sweet Plus may prefer the Kids Breakfast (SKU: BIS091) or My Story Cocoa Biscuits (SKU: BIS083).

Can I use these biscuits for baking?
Yes — масленки are traditionally used as the biscuit base in Bulgarian бисквитена торта (icebox cake), where layers of biscuits are soaked in coffee or milk and alternated with cream or custard. Their butter-rich, slightly absorbent dough makes them ideal for this use, softening to a cake-like texture when soaked without dissolving entirely.

What allergens are in these biscuits?
Butter Cookies Масленки contain wheat (gluten), milk (butter, milk powder), and eggs. Always check the current product packaging for the full and binding allergen declaration before consuming, particularly if serving to people with known food allergies.

How should I store these biscuits?
Store in a cool, dry place away from direct sunlight. Once opened, keep the pack sealed or transfer to an airtight container to preserve the texture. The slight moisture-retaining character of the dough means these biscuits are best kept sealed to avoid them either drying out or absorbing ambient humidity.

Can I buy these in bulk?
Yes. Malincho offers a 5% discount on a case of 24 units ($2.42 per pack). For wholesale or catering orders, contact Malincho at 1-866-203-3525 or [email protected].