Honey Linzer Sho-Key 65g

A soft Bulgarian Linzer cookie with a quiet ribbon of apple jam between two tender, honey-warmed biscuits. Made with real Bulgarian bee honey, cinnamon, clove, and nutmeg — the cookie that turns an ordinary cup of coffee into a small Bulgarian holiday.

Sho-Key Honey Linzer is the Linzer-style sandwich cookie from Medovina, a dedicated Bulgarian honey-confectionery brand whose entire range is built around authentic bee honey. Two soft, golden biscuits warmed with cinnamon, clove, and nutmeg are sandwiched around an apple-rich fruit jam filling. The result is tender, crumbly, and aromatic — closer to a homemade tea cake than to a mass-produced biscuit.

Unlike the chocolate-coated variant in the same brand house, this is the soft, uncoated Linzer — the apple-jam filling is visible at the edges of the sandwich and the spice profile of the dough comes through clearly with every bite. The 65g single-pack format is sized as a generous personal portion or a pair to share with coffee.

How to Enjoy It

With coffee or tea: The honey-and-spice profile pairs beautifully with strong Bulgarian coffee, mountain tea (planinski chai), or a glass of warm milk. The soft texture absorbs liquid gracefully without losing structure.

Holiday cookie tray: Honey-spiced cookies have a permanent place on Bulgarian Koleda (Christmas) and Easter tables. Plate Sho-Key Linzer alongside vanilica, Bulgarian Turkish Delight, and dried fruit for a traditional holiday spread.

After-dinner sweet: The 65g pack is exactly right for an after-dinner sweet bite that doesn’t weigh you down. Pair with a glass of mavrud or a small Rakia.

Care package staple: Soft enough to feel comforting, packaged for travel, and culturally specific enough to mean "home" to a Bulgarian living abroad. The case-of-16 is a practical quantity for stocking diaspora gift shipments.

What Makes It Special

The defining feature is the use of real Bulgarian-origin bee honey in the dough, paired with the warm-spice trio of cinnamon, clove, and nutmeg. The apple-rich fruit jam filling adds a tangy, fruity contrast to the spiced biscuit. Medovina is a small, focused Bulgarian manufacturer whose entire identity is built around honey-based confections rather than a generic biscuit factory branching into flavors. Imported directly from Bulgaria.

Quick Facts

✓  Brand: Sho-Key Honey Linzer (sub-line of Medovina)
✓  Manufacturer: Medovina, Bulgaria
✓  Type: Soft Linzer-style sandwich cookie with honey-spiced dough and fruit jam filling
✓  Texture: Soft, tender, crumbly (uncoated — not chocolate-covered)
✓  Spice profile: Cinnamon, clove, nutmeg
✓  Honey: Bulgarian-origin bee honey
✓  Filling: Apple-rich fruit jam (~5%)
✓  Net weight: 65g per pack
✓  Origin: Bulgaria (imported)
✓  Ingredients: Wheat flour, glucose-fructose syrup, sugar, fruit jam (apples 50%) ~5%, sunflower oil, water, raising agents (sodium bicarbonate, disodium pyrophosphate), whey powder, low-fat cocoa powder, egg powder, Bulgarian bee honey, stabilizer (carboxymethyl cellulose), cinnamon, clove, nutmeg, vanillin flavoring (verify exact percentages against current package)
✓  Allergens: Contains wheat, milk (whey), and egg
✓  Items per case: 16 packs
✓  UPC: 3800204340189
✓  SKU: BIS053

Bulgarian Holiday Tip

On Bulgarian Koleda (Christmas) and Easter tables, the cookie tray is non-negotiable. Honey-spiced cookies like Sho-Key Linzer have a permanent spot alongside other Bulgarian holiday classics. For a traditional gathering, plate Sho-Key Linzer next to a small bowl of walnuts, a few pieces of Bulgarian Turkish Delight (lokum), and a dish of dried apricots and figs. Pour Bulgarian ground coffee in small cups, and let the cookies sit out at room temperature for 30 minutes before serving so the soft texture and the honey-spice aroma open up. For care packages to family in the diaspora, pair Sho-Key Linzer with Bulgarian ground coffee, a jar of lutenitsa (SKU LHDER), and a handful of Pobeda Zakuska biscuits (SKU BIS06) for a complete "taste of home" box.

Pairs perfectly with: Bulgarian ground coffee or mountain tea (planinski chai); a small glass of Rakia or sweet mavrud wine; Pobeda Zakuska Vanilla (SKU BIS06) and Žhiten Dar (SKU BIS01) for a traditional Bulgarian cookie tray; and Lutenitsa (SKU LHDER) for a complete Bulgarian flavor care package.

Frequently Asked Questions

What is a Linzer cookie?

The Linzer cookie format originates from the Austrian Linzer torte (Linz, Austria, 1653) — a sandwich of two biscuits with a jam filling. Bulgarian and Eastern European versions adapt the format with regional flavors: instead of the Austrian almond-and-raspberry profile, the Bulgarian Sho-Key version uses warm spices (cinnamon, clove, nutmeg) with apple jam and real bee honey.

What is the difference between Sho-Key and Medovina?

Medovina is the parent brand — a Bulgarian honey-confectionery house whose entire range is built around bee honey. Sho-Key is the Linzer sub-line within Medovina. Both names refer to the same manufacturer; you may see this product labeled as "Sho-Key Honey Linzer" or "Medovina Honey Linzer" depending on which level of the brand hierarchy is foregrounded on the package.

What is the difference between this and the chocolate-coated honey Linzer?

This SKU (BIS053, UPC 3800204340189) is the soft uncoated version — the apple-jam filling is visible at the edges and the spice profile in the dough is the dominant flavor. The chocolate-coated version has the same biscuit and filling enrobed in a cocoa coating, which softens the spice and emphasizes the chocolate. Both come in 65g packs from the same brand house. Many Bulgarian customers buy both versions and choose based on the moment.

Is the honey real?

Yes — Medovina specifically uses Bulgarian-origin bee honey in this product. The amount is small (a flavor accent rather than a primary sweetener) but real, and it contributes to the cookie’s aroma and slight golden color. The brand’s entire identity is built around authentic honey-confectionery, so this isn’t a marketing afterthought.

What is the texture like?

Soft and crumbly — closer to a tea cake or shortbread than to a crisp biscuit. The fruit-jam filling helps keep the cookie tender. If a pack has been sitting in a dry place for a long time, leaving it at room temperature for 30 minutes before serving brings the soft texture back.

Are these good for Christmas or Easter?

Yes — honey-spiced cookies have a traditional place on Bulgarian Koleda (Christmas) and Easter cookie trays. The warm spice profile (cinnamon, clove, nutmeg) and the honey aroma make these especially well-suited to holiday gatherings. They’re also a year-round favorite for tea-time, but they shine brightest on a holiday cookie tray.

Are they suitable for vegetarians?

Yes — the ingredients are plant-based plus eggs, milk powder (whey), and honey. They contain no meat, fish, or gelatin. Always check the package allergen statement first; the cookies contain wheat gluten, milk products, and eggs.

How should I store them?

Store in a cool, dry place. Once opened, transfer any unused cookies to an airtight container to keep the soft texture from drying out. Properly stored, opened cookies stay fresh for about a week; unopened packs last until the printed best-by date.

How is it shipped?

Malincho ships from our Egg Harbor Township, NJ warehouse across the USA. Soft honey cookies travel well at room temperature year-round. For questions, call 1-866-203-3525 or email [email protected].