Saltsticks Velikovi 55g

Not every saltstick needs a story. Velikovi makes the kind you just reach for — thin, snappy, lightly salted baked wheat sticks that have been a fixture on Bulgarian snack tables and in Bulgarian lunchboxes for as long as anyone can remember. Imported directly from Bulgaria, 55g at a time.

About Velikovi Saltsticks

Velikovi soleti are a traditional Bulgarian pretzel stick — the kind that has been sold in Bulgarian grocery stores, school canteens, and corner kiosks for generations. Made from Type 700 wheat flour (a refined, high-quality flour grade widely used in Eastern European baking), vegetable oil, iodized salt, compressed bread yeast, and sunflower lecithin as an emulsifier, they are baked to a characteristic thin, glossy finish with salt crystals on the surface.

At 55g, the Velikovi bag is a clean single-serve portion — enough for a proper snack without the leftovers going soft. The 50-bag case makes it an efficient option for households that go through these regularly or for small shops and delis that want a reliable Bulgarian saltstick alongside the more prominent national brands.

How to Enjoy It

Open and eat straight — the 55g bag is the right size for one sitting. Set out a bowl alongside Bulgarian sirene cheese, lutenitsa, and a few olives for a no-effort meze spread. Tuck into a lunchbox, keep a few bags in the car, or bring them to the office as a desk snack that does not need a plate or a fork. Velikovi soleti pair equally well with a cup of coffee in the morning and a cold beer in the evening.

What Makes It Special

Velikovi is a distinct and independent Bulgarian saltstick brand — a third voice in the Bulgarian soleti category alongside Hrus-Hrus and Zlatna Dobruja, each with its own character and loyal following. The use of Type 700 wheat flour sets a quality baseline: this is a refined, lower-ash flour with consistent baking performance, producing a stick that is uniform in color, texture, and crunch. For diaspora shoppers, Velikovi is often the brand their particular region of Bulgaria grew up with — regional loyalties in Bulgarian snacking run deep, and finding your childhood brand is half the point.

Quick Facts

✓  Product type: Saltsticks (soleti) — baked wheat sticks
✓  Brand: Velikovi
✓  Origin: Bulgaria (imported)
✓  Net weight: 55g (single-serve)
✓  UPC: 3800082126929
✓  SKU: CR396
✓  Case pack: 50 bags per case
✓  Flour grade: Type 700 wheat flour
✓  Key ingredients: Wheat flour (Type 700), palm oil, iodized salt, compressed bread yeast, sunflower lecithin
✓  Storage: Store in a dry, cool place away from direct sunlight

Bulgarian Serving Tip

In Bulgaria, soleti on the table need no ceremony — a bowl appears and it starts disappearing. For a proper meze, open a bag of Velikovi into a wide bowl and set it alongside a wedge of Bulgarian sirene, a spoonful of lutenitsa on a small plate, and a few olives. Pour a cold Kamenitza beer or a finger of Rakia. The salt of the sticks and the tang of the sirene do the rest. No plates, no effort, no planning.

Pairs perfectly with: Bulgarian Sirene Cheese (Cheese department), Lutenitsa Classic (SKU: LHDER), Tandem Beef Sujuk (SKU: TM33).

Frequently Asked Questions

What are Velikovi saltsticks?

Velikovi are a Bulgarian brand of soleti — thin, lightly salted, baked wheat sticks that are one of the defining everyday snacks of Bulgarian food culture. They are made from Type 700 wheat flour, vegetable oil, iodized salt, compressed bread yeast, and sunflower lecithin. The result is a crisp, evenly baked stick with a glossy surface and a clean savory flavor.

How is Velikovi different from Hrus-Hrus or Zlatna Dobruja?

Velikovi, Hrus-Hrus, and Zlatna Dobruja are three distinct and independent Bulgarian soleti brands — each made by a different producer and each with its own loyal following across different regions of Bulgaria. Velikovi uses Type 700 flour and comes in a 55g bag. Hrus-Hrus (Mlin-97 JSC, est. 1976) comes in 60g bags and is the longest-established brand in the category. Zlatna Dobruja (Savimex Ltd.) also comes in 60g and 250g formats. For many diaspora Bulgarians the brand choice is entirely regional — whichever brand was in their local store growing up is the one they reach for.

What does Type 700 wheat flour mean?

In the Eastern European flour grading system, the number refers to the ash content of the flour — a measure of how refined it is. Type 700 is a mid-grade refined flour that is lower in bran than whole grain flours but retains slightly more of the wheat character than the finest pastry flours. It is widely used in Bulgarian and Eastern European baking for its consistent baking performance and clean flavor, and it is the standard grade for traditional Bulgarian bread and bakery products.

Is this product imported from Bulgaria?

Yes. Velikovi saltsticks are a product of Bulgaria, imported directly to the USA by Malincho. Country of Manufacture: Bulgaria.

Are these suitable for a lunchbox?

Yes. The 55g bag is a practical lunchbox size — right-sized for a school or work snack, durable enough not to crumble in transit, and requiring no refrigeration. The main allergen to note is wheat (gluten). Always check the physical packaging for the current allergen and ingredient statement before packing for anyone with dietary restrictions.

Can I buy a full case?

Yes — Velikovi saltsticks are available in cases of 50 bags, with a 5% volume discount applied when you purchase a full case. This is a good option for households that go through these regularly, for small Bulgarian or Eastern European delis, or for anyone who wants to keep a reliable supply of authentic Bulgarian soleti on hand.