Sweet + Dubai wafer with pistachio and kadaif creme 35g

Pistachio-flavored cream and golden kadaif — the toasted shredded wheat that made the Dubai chocolate trend famous — packed into a crispy wafer. Sweet Plus brings Bulgaria’s confectionery craftsmanship to one of the most talked-about dessert concepts of recent years. Available at Malincho in the USA.

About This Wafer

The Dubai chocolate trend — popularised globally on social media in 2024 — introduced millions of people to the combination of pistachio cream and kadaif: fine strands of toasted shredded wheat pastry whose distinctive crunch transforms a creamy filling into something with real textural drama. Sweet Plus has translated that concept into their own wafer format: crispy wafer layers enclose a filling built around kadaif (13.9% of the total product) and pistachio cream, delivering that same satisfying interplay of crunch and cream in a convenient single-serve format.

Kadaif — also spelled kadayif, kataif, or knafeh — is a type of fine shredded wheat pastry deeply rooted in Ottoman and Middle Eastern culinary tradition, used for centuries in desserts from Turkey to Lebanon to Bulgaria. Here it is toasted into the filling rather than used as a pastry sheet, adding a dry, golden crunch that holds its character even within the moist cream. The result is a wafer that punches well above its 35g weight in terms of complexity and satisfaction.

How to Enjoy It

The 35g single-serve format makes this an ideal impulse snack or a small after-meal treat. The pistachio and kadaif filling is rich but not cloying — the wafer’s crispness and the kadaif’s natural dryness keep the overall eating experience from feeling heavy. It pairs very naturally with Arabic-style coffee (qahwa) or cardamom tea, where the spiced bitterness of the drink balances the cream’s sweetness beautifully.

What Makes It Special

Sweet Plus produces this Dubai wafer without preservatives, without hydrogenated fats, and without artificial sweeteners — a clean-label approach that distinguishes it from many trend-chasing imitations. The green colour in the filling comes from natural chlorophyll complex (E141) and curcumin (turmeric), not synthetic dyes. Made by ZIV Ltd. in Bulgaria to ISO 22000, ISO 9001, BRC, and IFS certified standards, and imported to the USA exclusively by Malincho.

Quick Facts

✓  Type: Wafer with pistachio-kadaif cream filling
✓  Key filling ingredients: Kadaif 13.9% (shredded wheat), pistachio 1.4% + pistachio flavouring
✓  Also contains: Pumpkin seeds, cocoa powder, cocoa mass
✓  Brand: Sweet Plus (ZIV Ltd.)
✓  Origin: Bulgaria (imported) — [CONFIRM Country of Manufacture on packaging]
✓  Net weight: 35g (single-serve)
✓  UPC: 3800065784313
✓  No preservatives: Yes
✓  No hydrogenated fats: Yes
✓  No artificial sweeteners: Yes
✓  Natural colouring: Chlorophyll complex (E141), curcumin, anthocyanins
✓  Allergens: Contains wheat (gluten), milk, soy, PEANUTS. May contain egg, nuts, sesame.
✓  SKU: CR133

Serving Tip

The Dubai chocolate trend drew on centuries of Ottoman and Middle Eastern confectionery tradition — pistachio and kadaif have shared a table in Turkish and Levantine sweets since long before any viral moment. Serve this wafer alongside a small glass of strong, unsweetened Arabic-style coffee or a cardamom-spiced tea for a pairing that feels both contemporary and deeply rooted. For a mixed sweet table, arrange it alongside Turkish Delight for a spread that crosses the same cultural territory with two very different textures and formats.

Pairs perfectly with: Turkish Delight (SKU: SLok1).

Frequently Asked Questions

What is kadaif / kadayif?
Kadaif (also spelled kadayif, kataif, or knafeh) is a type of fine shredded wheat pastry made from wheat flour, water, and salt — essentially the same dough as phyllo, drawn into thin thread-like strands rather than sheets. In traditional Middle Eastern and Balkan desserts it is used as a pastry layer, but in this wafer it is toasted and incorporated into the filling, where it provides a characteristic dry, golden crunch that holds its texture even within the cream.

How much pistachio does this wafer contain?
The product contains 1.4% real pistachio, supplemented by pistachio flavouring and natural green colourants (chlorophyll complex and curcumin) to achieve the distinctive pistachio appearance and taste. This is consistent with the format and price point — real pistachio at meaningful percentages is expensive. The flavour is clearly pistachio-forward without misrepresenting the ingredient ratio.

Does this product contain peanuts?
Yes. Peanuts are listed as a main ingredient in this product — not merely as a may-contain trace allergen. This is a significant allergen for many consumers. Anyone with a peanut allergy or sensitivity should not consume this product. Always verify the current packaging for the binding allergen declaration.

Is this the original Dubai chocolate?
No. The original Dubai chocolate was created by Fix Dessert Chocolatier in Dubai as a milk chocolate bar with pistachio-tahini cream and kadayif. This is Sweet Plus’s own independently developed wafer inspired by that concept — a crispy wafer format with pistachio-kadaif cream filling, made in Bulgaria. It is not affiliated with Fix Dessert Chocolatier or any Dubai brand.

Is this product free from preservatives and artificial additives?
Yes. Sweet Plus Dubai Wafer contains no preservatives, no hydrogenated fats, and no artificial sweeteners. The green colour in the filling uses natural colourants: E141(ii) (copper complex of chlorophyllin, derived from plant material) and curcumin (turmeric). Always verify the current packaging for the most up-to-date formulation information.